Marketing Strategy
Primary skills showcased: Strategy, Problem solving
The subsequent phase involved launching the product to the market. However, we noticed a user leakage issue as a significant number of users were dropping off at the home page. Identifying this problem was possible through Google Analytics.
I proposed a solution that involved introducing an intermediary page instead of directly leading users to the website. This intermediary page directed users to a specific landing page that was closely aligned with the advertisement. The architectural structure was as follows:
This approach not only led to an increase in downloads but also served as the foundation of our marketing strategy.
Key Accomplishments
Higher download rates, increased engagement, and improved click-through rates resulting from this architectural adjustment
Integration into the core social media marketing strategy
Flexibility to customise for various target audiences without altering the core website structure, saving valuable time.